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Book Marketing Tips For Fiction And Non-Fiction With Ricci Wolman
I love learning from smart marketers who are using data to analyze what actually works in selling books. In today’s show, Ricci Wolman shares some brilliant tips based on extensive sales data through...
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Ad-blocking may not be so scary after all
Remember that report we cited a couple of weeks back about how ad-blocking is proliferating? Not so fast, says Buzzfeed. The report claims that publishers will lose $21.8 billion this year due to...
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Adblock Plus comes to Android and iOS app stores
Just in time to make my last post look foolish for castigating them from keeping ad-blockers out of their store, Google and Apple have permitted an ad-blocking-equipped browser back into their Google...
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Marco Ament pulls his ad-blocker from iTunes Store
Sometimes the flesh is willing but the spirit is weak. That’s what happened to the most popular app in the iTunes Store yesterday. Marco Ament, the developer of Instapaper, decided to pull Peace, the...
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On-line advertising: Everyone passes the buck, but publishers should step up
Ad-blocking has suddenly become a contentious issue now that that Apple’s enabling it, hasn’t it? Maybe it’s going to “help content evolve,” as Joe Wilkert puts it, but a lot of people still don’t seem...
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Concerning ad-blocking, advertisers should remember: It’s the consumers, stupid
Doc Searls (or, rather, his wife) has come to the conclusion that ad-blocking is a boycott. We don’t usually think of it that way, but upon consideration, he’s right—it’s a concerted effort of web...
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Apple pulls mobile ad-blockers over security issue
It’s happened again. Apple once more has pulled some mobile ad-blockers from the iTunes iOS app store for security violations, including popular app Been Choice. These particular ad-blockers were...
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‘Acceptable ad’ server PageFair served up malware last week
As I said in a comment to another article the other day, I don’t trust “acceptable ads,” the program that some ad-blockers use to let them pick up some extra cash from advertisers in return for...
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How to Find the Right Tool for the Job
“What you have to understand about us,” says every publisher ever, “is that we are a little bit different. We’re not like everyone else.” “I talk to a wide range of publishers about their workflow and...
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Nearly half of U.S. browsers block ads; many more ignore them
On Reflections of a Newsosaur, newspaper veteran Alan D. Mutter discusses some statistics concerning the rise of ad-blocking that many content providers might find disturbing. In the last five years,...
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Amazon advertising misfires are not as silly as they seem
Oh, that silly Amazon! It gives me oddball recommendations for products that don’t fit me because I ordered or browsed to them out of context. Therefore, it doesn’t know how to use the data it...
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E-books as the new marketing tools: How to do it? Can it work?
The Business 2 Community portal has shared a long and detailed article entitled: “Why Brands Should Publish eBooks (And How To Do It Effectively).” This presents a potted history of e-books for...
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‘Amazon catfish’ create fake experts to sell ghostwritten books
This news is about a month old, but somehow I managed to miss seeing it when it came out. Jeff Bezos’s Washington Post had a story about an “industry of ‘Amazon entrepreneurs’” built around...
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Newspapers should drop their paywalls…but what will replace them?
Newspaper-industry veteran Alan D. Mutter’s latest post at Reflections of a Newsosaur has to do with the subject of paywalls. He lays out the reason why so many newspapers instituted paywalls over the...
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Self-Publishing Author Spotlight: Leigh Crane-Freeman
We take great pride in celebrating the work of our successful self-publishing authors, and we do so each week through our Self-Publishing Author Spotlight. This week we highlight self-publishing author...
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How to make Google-served ads more personal, or completely impersonal
Personalized ads are a double-edged sword. On the one hand, if you’re going to support a site (for example, TeleRead!) by viewing its ads, it would be nice at least to know that you’re only going to...
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Sleazy writers are the new spammers—and I’m thrilled to see the FTC crack...
They arrive every few days—e-mail spams from sleazy “expert writers” offering to create TeleRead posts for free. Of course, there’s a catch. The posts will contain links to the companies paying these...
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Self-Publishing Author Spotlight: Royal T. Honeycutt
We take great pride in celebrating the work of our successful self-publishing authors, and we do so each week through our Self-Publishing Author Spotlight. This week we highlight self-publishing author...
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UK epaper bus stops won’t keep you waiting for digital signage
Transport for London, the UK capital’s urban transport authority, is trialing solar-powered epaper displays for bus timetables. According to the BBC report, these signs consume less power than existing...
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The damage James Patterson Inc. has done to publishing
I’ve often enjoyed snarking at James Patterson. I’m not laughing now. Because I’ve come across an item from the New York Times outlining at length the harm that James Patterson’s tactics have done to...
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