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The Most Viral Ad of 2014 Was…
Social video advertising company Unruly has released its annual list of top brands in social video. This year’s most viral ad was Activia’s collaboration with Shakira for the World Cup (embedded...
View ArticleFrench AdBlock case shows crisis – and inertia – of advertisers
A case in France being contemplated by Le Geste, the professional organization of online publishers, and IAB France, which dictates the standards for online advertising in France, against AdBlock Plus,...
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Imgur to Expand Further Into Native Advertising in 2015
Imgur, an image-hosting service that grew into a Reddit favorite, has experienced an interesting rise to success. From humble beginnings as “the simple image sharer,” the site has become a successful...
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Social Ad Spending Past, Present and Future [Infographic]
Social media ad spending has been a huge topic of discussion all year. As the industry continues to grow, so to do the budgets of marketers attempting to capitalize on the growth. Even smaller social...
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Pinterest to Start Selling ‘Promoted Pins’
Pinterest has a good New Year’s resolution: make some money. They announced this week that as of January, they’ll start selling ads on their network in the form of Promoted Pins. It’s sort of shocking...
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Facebook Users Seek Out Branded Content
Facebook has often been lambasted as having terrible engagement for pages. Other smaller services have apparently vastly surpassed Facebook when it comes to engagement. However, Facebook is still as...
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Users Are Very Receptive to Snapchat Ads, According to Study
Millward Brown Digital teamed up with Snapchat to analyze the app’s first attempts at monetization, and the results look pretty good. While the study was commissioned by Snapchat itself, the branding...
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It’s That Time of Year Again — Time for the Bologna Children’s Book Fair!
Ah, spring! A time of renewal and growth — and new and enriching books. The Bologna Children’s Book Fair takes place March 30 through April 2, highlighting the best of both self-publishing and...
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Write for a Cause: Get Exposure – and Benefit a Worthy Charity — with...
Outskirts Press is now accepting submissions from its Facebook fans of short literary works to be included in Fandemonium Volume 5, now through April 30. Fandemonium has become an anticipated annual...
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Self-Publishing Authors Can Receive a Complimentary Custom Cover When...
Outskirts Press is helping authors get noticed with Custom Covers this month. Authors who publish in April receive a complimentary Custom Cover for their self-publishing book – perfect for making that...
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Morning Links: When good friends write bad books, Amazon food, and more
What To Do When Someone You Know Writes a Bad Book (Book Riot) Writing a book is a great accomplishment. It can take years of meditating, creating, editing, querying, marketing, and tweaking to get it...
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The anti-ad-blocker arms race
Web ads are an evil, but to some extent one that publishers consider necessary. Stratechery has an interesting post on the rise of programmatic ad networks—networks that track viewers across multiple...
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TeleRead Links: Holtzbrinck goes DRM-free, Pebble Time hits stores, UK may...
Macmillan Parent Company Holtzbrinck Abandons DRM in Germany (The Digital Reader) Holtzbrinck is the parent company of Macmillan (which operates in the US, UK, and Australia), and in Germany it owns a...
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A ‘cool’ image: Amazon’s goal in the UK
Is the Kindle “cool”? Amazon sure wants to make it look that way with the new print and panel ads it’s running in the United Kingdom. The campaign, which also sees full-page broadsheet newspaper...
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Can someone out-compete Amazon in these six areas?
The ever-thought-provoking Joe Konrath has posted an essay with six areas Amazon seems unwilling or unable to pursue, that might provide fertile ground for some competitor to come in and disrupt the...
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Amid proliferating ad-blocking, concerns of free content vanishing
Is web content about to experience an “adblockolypse” now? Those are the concerns expressed in this piece on the Columbia Journalism Review, which offers an overview of the phenomenon and some fairly...
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No going Barefoot: If you see a suspicious ad on TeleRead, tell us!
As I’ve mentioned, we run advertisements on our front page here at TeleRead, but we do have our standards. I just noticed an interesting-looking ad pop up from an outfit called Barefoot Writers Club,...
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Are smartphone makers going to start serving ads?
Is the next mobile advertising frontier pop-up notifications? Earlier this month, Slashgear reported that HTC served its users an ad for the (abysmal) Fantastic Four movie as an ostensible phone theme...
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TuneIn offers ad-free radio, sports, and audiobooks for $8 per month
Anyone disappointed by Scribd’s recent decision to pare down its audiobook offerings might have a new solution. CNET reports that streaming radio site TuneIn is adding an $8-per-month subscription...
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TeleRead cranks up Ezoic Website optimizer: Moneyball concept will benefit...
Remember the book Moneyball, along with the movie? Empirical data counted for the general manager of the Oakland Athletics, more than did baseball traditions. Billy Beane focused not merely on...
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