A case in France being contemplated by Le Geste, the professional organization of online publishers, and IAB France, which dictates the standards for online advertising in France, against AdBlock Plus, the internet ad blocking software, and its parent Eyeo GmbH. As reported in Les Echos, the case is on the basis that AdBlock Plus threatens […]
The post French AdBlock case shows crisis – and inertia – of advertisers appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.